Not a drill, but perhaps Lee Child should have made it a drill. A military style drill to maintain standards, rather than putting out a weak, short that is obviously a teaser to his new novel. Yes it is a quick fix, it is a money shot for Lee Child, but that's no excuse to allow money to supersede the art.
Maintain the standards of your craft the money will follow. Cheapen the standards for a quick money hit and people will become disenfranchised and long term, you lose fans and money, think about it.